About Us

Erik Lu


Erik Lu founded the company in 2010.  He is a graduate of the film production program at University of Southern California where he studied writing/directing under faculty such as Michael W. Watkins (The X-Files, Monk), Nina Foch (Spartacus, An American in Paris), and Gordy Hoffman (Love Liza). He has a natural eye and extensive training in cinematography under Earl Rath, ASC, (Raid on Rommel) and John Tarver, CSC, (Mothman, Seance). He has also done videography for Pixar Animation Studios in Emeryville, CA.  Erik has made over 50 films in the last few years that have been distributed both domestically and internationally. Recent collaborations also include work with director/cinematographer Daniel Zhao (Far East Movement/Cali Swag District) and Emmy Award winner DP Dan Wills.  Since moving back to the east coast, Erik has directed/shot several music videos and commercials and is currently writing a feature to direct in 2013. 

Willa Yeh


Willa Yeh joined the company in early 2011. She also currently works at Bravo, a division under NBCUniversal, and prior to that, she worked at MTV Networks. Willa has studied at the School of Visual Arts, where she filmed with a 16mm, and wrote and produced her own short film, Fatum. She served as a Production Associate on the Tyra Banks Fa-Fa-Fa-Fashion web series, and wrote and produced Bridezilla, a 30-second Doritos commercial spot for the annual Crash the Superbowl contest. Under Descendant, she's recently produced and sold commercials to brand name companies such as Garnier, Dole, and Philosophy.  She plans to produce a feature-length narrative during the summer of 2013.

Michael Rosete



Michael Rosete has directed short plays for the stage (Be Gentle - The Ensemble Studio Theatre) and music videos for Descendant Films.  Also a professional actor whose work has appeared on television (NBC’s Mercy), in film (Missy - L.A. and San Diego Asian Film Festivals), and on the boards (Thirty Minutes or Less - N.Y. International Fringe Festival), Michael understands how to communicate and inspire a performance from his cast.  He has trained with leading acting coaches in both N.Y. and L.A., including Joanne Baron, D.W. Brown, Bill Esper, and Maggie Flanigan.  Member SAG/AFTRA/AEA. 

James Chen



James has assisted in story development for the DF-produced music videos "Heartstrings" and "One Day"  as well as assisted in casting and 1st AD'd on the "Angry Asian Man" music video.  As an actor in recurring and guest star roles on national network TV programs, James has worked on Law & Order: SVU, with Emmy and Golden Globe winning actress, Mariska Hargitay, Christopher Meloni, Tony Award winner B.D. Wong, Dan Floreck, and Ice-T as well as John Stamos and many others.  He has also shared screen time opposite Donnie Wahlberg and Jennifer Esposito on the hit CBS drama Blue Bloods.  And in the short-lived comedy Running Wilde on FOX, James worked with the brilliance of Will Arnet, Peter Stefanowicz, Maulik Paucholy, and Kerri Russell.  In film, James has played opposite the talents of Oscar winners Tilda Swinton and Sally Kirkland, the comedic genius of Jim Carrey and Denis Leary, and the cold blue steel of Robert Patrick.  He has been fortunate to work with such acclaimed indie film directors as Lynne Ramsay and Marc Webb.  James trained at the Yale School of Drama for acting, where he studied with Ron Van Lieu and has amassed several NYC theater credits to his name as well as several Audible.com audiobooks.  Currently, he is in development for a Descendant Films-produced feature length project.  Other training also includes The Pit, UCB, and studying with greats the likes of Patsy Rodenberg, Bob Krakower and Ted Sluberski. Member SAG/AFTRA/AEA. 

Donald Choi



Don Choi focuses on refining and finalizing many of the company's scripts and treatments, ensuring the flow and content is relevant from multiple perspectives. With a background in Organizational Dynamics from the University of Pennsylvania, Don has shifted his background in human behavior from the executive classroom towards capturing it on film and video. His academic perspective has contributed to a variety of Descendant projects through defining personal connections and interactions on a deep level for the story, actors, and team.  He created the story for Jason Min's music video "Something I Said," and his latest idea for a spec commercial was produced under Descendant and bought by the Dole food company. 

Franklin Shen



Franklin Shen has been with Descendant Films since its founding. He has been crucial to its success. Prior, Franklin began in front of the camera in a number of shorts as well as the stage.  Since then he has migrated behind the scenes with extensive credits from casting to production for a number of projects, including official selections in a number of film festivals. Franklin has also co-founded the Philadelphia Asian American Film Festival ('08) and continues to serve on its board. Through his involvement and his growing interest in film and video, Franklin has helped produce and contribute to a number of Descendant projects.

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